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Leverage Social Media and Online Strategy To Grow Your Church
Getting Started With Leverage
Course Walkthrough (29:16)
Welcome To Leverage (3:36)
Workbook Introduction (1:11)
Who This Course Is For? (4:30)
Getting Started (3:36)
The Strategy
Strategy Overview (6:35)
The Front Porch Concept (1:20)
The Rhythm (15:23)
The Why (9:02)
The Essential Things To Know (10:12)
Be Authentic (3:37)
Marketing Vs Ministry (6:54)
Social Media
Leverage Social Media (1:59)
Understanding The Business Of Social Media (4:48)
Which Platform Should You Use? (1:42)
The Front Porch Concept Of Social Media (5:01)
One Click Next Step (2:37)
Using Hashtags (2:14)
Build Engagement On Social Media (1:18)
Your Social Media Audiences (10:41)
Facebook Pixels And Audiences (21:41)
Boosts (65:08)
Social Media Can't Stand Alone (3:54)
Landing Page
Introduction To Landing Pages (3:01)
Landing Page Vs Homepage (2:54)
Key Components (8:59)
Examples (4:30)
Specific Event Landing Pages (3:50)
Landing Page Wrap Up (0:50)
Email Lists
Why Emails? (3:38)
Keep This List Separate (1:37)
Use An Email Marketing Service (2:42)
What To Do With Your Emails (2:37)
Build And Send Emails (3:01)
Other Email List Tips (3:24)
Creating The Right Kind Of Emails (13:43)
The Next Step Purpose (1:21)
Email List Wrap Up (0:32)
Content
Content Introduction (1:10)
Best Practice For All Content (3:19)
Engagement (8:24)
The Good Enough Principle (5:32)
Photos and Videos (6:47)
Create, Capture And Deliver (1:50)
Live Videos (19:15)
Instagram Content (7:12)
Facebook Content (14:29)
Content Examples (5:46)
Helping Participants Become Promoters
Participant/Promoter Introduction (2:34)
Make It Part Of Your Culture (4:58)
Coaching Participants (and Staff, and Everyone.) (5:43)
Don't Make It About Your Page Or Account (6:30)
Give Them Tools (2:09)
Have Everyone Tell The Story (4:05)
How To Use The PDF
Bonus
Complete Workbook
Equipment Recommendation
How To Shoot Quality Video With An Smartphone (6:12)
Facebook Groups (10:22)
Using Audacity for Podcasting and Audio Editing (19:21)
Load IGTV Videos From Your Computer (10:37)
Run A Facebook Page Like Campaign (13:39)
The Instant Experience Post On Facebook (16:12)
Facebook Checklist and Content Idea PDFs
Use An Email Marketing Service
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